BODIVANCE Updates

HDI rallies sports and fitness experts and enthusiasts with BODIVANCE, a thermogenic accelerator that revolutionizes exercise

18 SEPTEMBER 2010 – HDI gathered together sports and fitness experts and enthusiasts in an afternoon of advocacy, knowledge-sharing, and inspiration as it soft-launched its revolutionary sports line Bodivance.
Bodivance, a brand owned exclusively by HDI, teased the audience with its first product in the market – a workout cream that works as a thermogenic accelerator and vasodilator. As a thermogenic accelerator, it helps insulate heat in the muscles, increasing perspiration and calorie burn. As a vasodilator, it helps widen the blood vessel diameter to increase blood circulation in muscles, thus speeding up the flow of oxygen and nutrients to exercising muscles. With the increased circulation, lactic acid build-up is lessened, allowing athletes to work out harder and longer without the usual aches and pains that accompany a tough training session.

Developed as a workout cream for athletes, the product can also be used to hasten the healing process from existing sports injuries. Because of the way it works, those suffering from arthritis, rheumatism, and varicose veins – medical conditions that are commonly caused by inadequate blood circulation – will also find relief from using the product.

“Bodivance is a brand for athletes by athletes. We believe that the sports and fitness community is as passionate as we are in excelling in the field, that is why we are pledging our full support to this sector,” said Brandon Chia, chairman of the HDI Group of Companies. He added that “Filipino athletes have so much talent. We believe that we can play a part in helping them realise their dreams.”

As of press time, talks are being finalized on Bodivance’s campaign to support the Filipino athletes representing the country in the upcoming 2010 Asian Games to be held in Guangzhou in November this year.
Bodivance sales manager Alfred Manguiat believes in the potential of Bodivance to succeed not only in its cause, but also in the market. “What we have is a product that is the first of its kind in the Philippines. It is a product that works and can repeatedly deliver on its promise. It has the makings of a market leader, and we dedicate its success to the Filipino athletes and fitness advocates,” said Manguiat.
Bodivance will be out in the market soon. For more details regarding the product, visit www.bodivance.com.

HDI rallies sports and fitness experts and enthusiasts with BODIVANCE, a thermogenic accelerator that revolutionizes exercise

(L-R) Albert Almendralejo, Executive Assistant to the Philippine Sports Commissioner, accepts a hamper of Bodivance products and apparel from Brandon Chia, chairman of the HDI Group of Companies (brand owner of Bodivance). HDI pledges its support to Filipino athletes by campaigning for the awareness of the upcoming 2010 Asian Games in Guangzhou, China and sponsoring some of the athletes with Bodivance products and apparel.