History

Hypoallergenic and effective, BODIVANCETM was developed by an athlete for athletes

Launched in the Philippines as BODIVANCE, the thermogenic accelerator was originally developed in the USA by fitness expert and former athlete Jeff Pedersen – three-time National Champion at the University of Southern California (USC) and Chicago Cub baseball draftee – for his 500-member athletic club to enhance and accelerate their workout programs.

Although it took almost four years of daily physical testing on himself and his club members to get the product to work, it was well worth it. In fact, their results were so significant and immediate that friends of the members were asking if they could also use the product. A decision was then made to put this “one of a kind” fitness product on the market in 1980. Thus, the first version of the workout cream, Sweet Sweat, was born.

The substantiation and reputation of the sports product continued to grow after a very successful independent study in 1984, conducted at the University of Southern California by US-renowned Exercise Physiologist Dr. Robert A. Wiswell, Ph.D., Associate Professor and Chairman of the USC Physical Education Department.

At present, BODIVANCE is being manufactured exclusively for HDI by the Pedersen family at their award-winning factory in San Pedro, California. The sports product is being used by amateur and professional athletes (boxing, mixed martial arts, wrestling, baseball, football, body building, soccer, tennis, track, etc.) worldwide to substantially improve circulation, accelerate warmup and recovery time and help them to get the best from their workouts. BODIVANCE is the workout cream’s most advanced formulation to date and is being distributed exclusively by HDI.